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He tested his idea on two watermelons by carving socially aware messages on their outer surface which attracted a large number of people to his makeshift stall. The two watermelons were sold immediately. Having witnessed the success of his idea, Zinliang carried on with it and now he can carve any design in just 10 minutes.
Popular messages etched by the fruit seller include the words ‘well wisher’ and ‘prayer’ in Chinese as well as hymns and verses from religious texts. Customers also get birthday wishes and other messages etched onto these watermelons.