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Itanagar: Media fraternity sensitize of MCC and other guidelines of ECI during election news coverage

IPR  officer Denhang Bosai nodal officer (media), Senior journalist Pradeep Kumar, MCMC state nodal officer Lod Takkar attended as resource person on the occasion.


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Arunachal Pradesh media fraternity was apprised of model code of conduct (MCC) and its implication in ensuing simultaneous Assembly and Lok Sabha elections slated for April 11 next for which notifications were issued today.

IPR  officer Denhang Bosai nodal officer (media), Senior journalist Pradeep Kumar, MCMC state nodal officer Lod Takkar attended as resource person on the occasion.

The workshop was to conduct awareness and sensitisation on and watching decriminalisation and money culture for contesting candidates and others which may influence the voters.

The press and media fraternity being  playing a pivotal role as gatekeeper or watchdog of the society and all MCC provisions come within press ethics which all press persons are aware and should adhere to strictly during elections.

Sensitisation was also given on the ECI developed a set of mobile apps and other online initiatives for electoral processes usable by candidates, political parties and sensible citizens. The Citizen’s Vigilance (c-vigil) is most citizen-friendly App which could be used to lodge complaint about any violation of MCC to receive a unique ID for each report and receive report about action taken within a 100 minutes.

The media person were enriched of the Suvidha App is a single window system for both candidates and political parties to apply for permissions before conducting meetings, rallies, etc. Another Android-based App helps a person to secretly send to it geo-tagged videos and photos of illegal money being distributed or a hate speech being made during polls, Voters’ Helpline App through which all enrolled citizens could know their electoral roll status besides the 24X7 active toil free telephone 1950 to lodge compliant, he added.

Lod Takkar, resource person, highlighted the guidelines, particularly dos and dont’s prescribed by the Press Council of India for the elections.

He cautioned the gathering not to violate MCC, like exit poll, not to go for any coverage before 48 hours of polling. All electronic media under monitored by electronic media monitoring centre at national level and two-hourly report is sent to ECI.

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